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Success in your marketing campaigns depends on more than just your product and offer. The data you use to target your audience can make the difference between a profitable campaign and a total flop.  Your clients expect you to know their names, remember their product preferences and make relevant cross-sell suggestions. If your database isn't giving you this information, you're not only missing sales opportunities, you could be losing customers.
Performance Direct has the experience and track record to help you successfully navigate even the most complex direct mail campaign. We work with you to select the most targeted, strategic audiences to mail, help you develop mail schedules based on your goals and call center capabilities, develop and manage call volume projections and work with your call centers to insure proper information is available to help close the sale.
Performance Direct, Inc. can collect, cleanse and organize the data that exists in your company to create an accurate and useful database of customer information. We offer several categories of service including:
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Database Development |
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Campaign Management |
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Data Cleansing (NCOA, Cass/Zip+4, Merge/Purge/Dedupe, Standardization) |
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Data Warehousing |
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List Purchasing/Data Appends |
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